milk_shake Direct Colour is a professional direct dye designed to tone, refresh and enhance hair colour with a gentle cosmetic formula. milk_shake Direct Colour is completely ammonia-free and peroxide-free, allowing colourists to deposit vibrant pigments without altering the hair structure.

Formulated with high-quality pigments and intermixable shades, milk_shake Direct Colour is ideal for a wide range of salon services including toning, colour correction, reviving faded colour and temporarily covering early grey hair.

Key Benefits of milk_shake Direct Colour

• Ammonia-free and peroxide-free formula that respects hair structure
• High-quality pigments deliver vibrant, radiant colour results
• Intermixable shades allow customised colour creation
• Suitable for toning, refreshing and intensifying colour
• Helps revive and restore faded hair colour
• Provides temporary grey coverage up to approximately 30%

Features / Technology

• Professional direct dye colour system
• High-performance cosmetic pigment technology
• Ammonia-free and peroxide-free formulation
• Intermixable shades for customised results
• Designed for professional salon colour services
• Gentle colour deposit that enhances shine and vibrancy

Ideal For

• toning bleached or highlighted hair
• refreshing faded salon colour
• enhancing natural or colour-treated hair
• colour correction services
• restoring depth and vibrancy to existing colour
• temporarily covering early grey hair

How To Use

• Distribute milk_shake Direct Colour evenly over clean, damp hair.
• Work the product through the hair and comb through for even distribution.
• Leave to process for approximately 5–20 minutes depending on the desired result and hair structure.
• At the end of the processing time, add a small amount of water and gently lather.
• Rinse thoroughly.
• If intense or dark shades are used, cleanse with a mild shampoo.
• Always follow the instructions provided in the product leaflet and perform a skin sensitivity test before use.

Professional Uses

• Tone and shine: enhances natural or colour-treated hair while boosting shine.
• Revive and intensify colour: restores vibrancy and balance to faded colour.
• Colour tone: ideal after bleaching, lightening or permanent colour services.
• Re-pigment and darken: prepares very light bases for darker colour results.
• Enhance colour contrasts: creates intense, radiant fashion colour effects.
• Temporary grey coverage: provides up to 30% coverage of early grey hair.

Why Choose milk_shake Direct Colour?

milk_shake Direct Colour provides professional stylists with a versatile colour solution for toning, refreshing and correcting hair colour. Its gentle ammonia-free formula, high-quality pigments and flexible application make it ideal for modern salon colour services.