What it is:   A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

• Gel primer formula grips makeup 
• Gives skin a long-lasting, naturally dewy finish
• Translucent finish gel primer works on all skin tones
• Non-comedogenic

Great for:   oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.

All e.l.f. products are cruelty free and vegan.

This product is made in a Fair-Trade Certified factory.